How MarketValidate Works


An easy 3-step process to get to insight:

  • Create a poll and select the target audience
  • Start seeing responses in minutes
  • Access reports and review responses
Ask a Question
Ask a question and provide a few options. Poll types include star ratings, A/B voting or ranking of options.
Get Feedback
MarketValidate sends your poll to hundreds of pre-vetted participants who provide meaningful responses.
View Reports
View reports in seconds and in real-time. View respondent preferences broken down by gender or other demographics.
What Can I Ask?
You can ask people to give you feedback on a business idea, a design or a product feature. You can present multiple options and ask respondents to rank them and tell you why they chose that order, or you can ask for feedback on two different options.

For Example, you can ask:

  • Which book cover do you prefer?

  • Which name do you like for a natural skin care brand?

  • Which image are you more likely to click on in Amazon search results?

What Types of Polls Are Available?

Solo
Respondents provide comments on a single idea with single option.
Head-to-Head
Respondents provide comments on each head-to-head competition between the options you provide.
Ranking
Respondents rank their choices and write an explanation as to why they ranked them this way.
Who Can I Target?

MarketValidate gives you precise targeting options, including:

  • Geography

  • Gender and age group

  • Interests and lifestyle

  • Income and education

  • and much more

What Targeting Options Are Available?

Audience Size
MarketValidate sends your poll to 50, 100, 200 or 500 participants.
Demographics
Target based on gender, income and online behaviour.
Saved Panels
Save your custom audiences so you can target them again later.
Where do participants come from?
We work with partners to bring you tens of thousands respondents. Participants have different backgrounds and demographic characteristics. Our technology is designed to ensure unbiased responses from a participant panel that is relevant to each specific survey. Participants are paid for each poll response and they don't see other participants' choices.
What Can I Report On?
Get a clear picture of what the market tells you. You can get aggregate quantitative analysis, review each and every response, filter responses by audience attributes and export results for further analysis.

Reporting functions include:

  • Quickly spot the preferred option

  • Review every single perticipent comment

  • Filter feedback by gender, age group and other options

  • and much more

What Reporting Features Are Available?

Demographics
Filter report results by demographics including gender, age range and more.
Insights
Review actual written responses as well as actionable insights from the feedback.
Data Exports
Export poll data and use it on your preferred office applications.